What’s the name of the oldest person currently living?
What will you do when you parents cannot live independently anymore?
How “audience profiling” benefits both speaker and audience
A coverage of the event “A New Generation of Elderly [Care]” [Dutch]
A powerful event kick-off
- “Knowledge” to get to know a bit more about what attendees already know or not. On asking, “how many people suffer from dementia in Holland?’, 53% of the attendees were right by choosing answer option “D] 2500.000-300.000”. The chairman then explained that the exact right answer was 270.000. He also gave the audience a little more background information and he mentioned as well the source of the information.
- “Personal” to find out how attendees are personally involved in the matter. On asking, “what will you do when your parents cannot live independently anymore?”, 31% answered that the parents would be taken care of in an elderly home. 26% answered they would be taken care of in a private care center. With these and more statistics, the more serious side of the conference subject was underlined, whereby the data had an impact in the sense that it would influence onward discussions here and there, throughout the day.
- “Entertainment” to have a laugh and to create a relaxed vibe. On asking “who is the oldest person still living on earth?”, 59% answered correctly. That is, answer “C] Nabi Tajiama from Japan” with 117 years of age. Earlier that morning the moderator and sidekick figured out who was the oldest person in the audience. When they returned back to her, the attendee  had to laugh saying that “she felt young again”!
How you can profile your next audience?
So how to come up with profiling questions for your next audience? It’s simple. Decide what you would like to know from your crowd. In such a way that the results on the presentation screens are relevant for the attendees, for your speakers and for the organization;
Use your kick off cleverly, and start from the very first minute to involve your audience. Formulate interesting questions, use them at the kick off or spread them throughout the day and get the vibe going. Time well spent, and which pays off throughout the rest of your conference program! So, what would you like to know from your audience?