During events we tend to only focus on the audience right in front of us. But what about the people who couldn’t make it? Wouldn’t it be great if we could keep them updated on what’s going on too? We already know live streams; A great way to enable people to follow the event live from home or from the office. Tweets also give you a good hint of how people experience the event. Sendsteps adds another interesting dimension.

Via the Sendsteps Dashboard you can activate the “Results tab” on your audience’s response website. Your audience will here find live screenshots of all vote rounds that have taken place during the event. This doesn’t only allow easy access to the voting results, but also offers your audience the option to share these results via social media. Because with just one single click you can publish the results:

  •    via Facebook
  •    via Twitter
  •    per E-mail

Don’t forget to now formulate triggering questions. The more controversial the voting results, the more newsworthy the social media content will be. This will also increase the chance of content being shared. Finally, also make sure to introduce your online community manager to this functionality. As such, he or she has easy access to interesting content to immediately share via your own channels.

It’s that simple. By sharing your results with those who couldn’t attend, you’ll extend your reach and keep a broader audience engaged!

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