Qualtrics alternative

Looking for a Qualtrics alternative without losing the features your studies use?

Sendsteps covers logic, randomisation, quotas, experimental groups, conjoint and SPSS export. Longitudinal studies run as several waves, with attrition per wave and a comparison across waves. Import your Qualtrics surveys, responses and contacts. Your data stays hosted in the EU, on an ISO 27001:2022 certified platform.

  • ISO 27001:2022 certified
  • Single sign-on (SSO)
  • Hosted in the EU
  • Dutch company
  • DPA available

Last updated: November 2026

Why institutions are looking at alternatives

In September 2026, SURF published a Data Protection Impact Assessment of Qualtrics DesignXM. It identified 14 high risks and, for now, gives its members a negative advice on the setup it reviewed. Qualtrics does not share SURF's assessment, and each institution decides for itself. Many are now comparing options.

Read SURF's summary →

Why universities choose Sendsteps

Your data stays in Europe

Survey responses are stored in the EU, by a Dutch company that works under EU law. The standard setup runs on AWS in Frankfurt, Germany. Qualifying licences can run the whole environment on Scaleway, also in the EU.

Transparent by default

A data processing agreement, a published sub-processor list and a clear AI policy, ready for your own DPIA.

Built for real research

Experimental groups, randomisation, quotas, waves, choice experiments, weighting and SPSS export.

One platform for teaching and research

Many institutions already use Sendsteps in class. Add surveys and studies to the same platform, with the same single sign-on and admin control.

After the SURF DPIA

Six questions to ask any survey tool, and how Sendsteps answers them

SURF's DPIA gives every institution a useful checklist. Here's how Sendsteps answers each point.

1

Who decides what happens to the data?

You do. On an institutional licence your institution is the controller of surveys and responses; Sendsteps processes them on your behalf, under a data processing agreement.

2

Can respondents stay anonymous?

Yes. Anonymous links don't ask for a name or email, and you choose per survey whether responses are anonymous or identified.

3

Who else processes the data?

Every sub-processor is listed in our privacy statement, with its purpose and location. See the list

4

Who controls consent?

You do. Write your own consent text and make agreement required before the first question.

5

Which cookies are used?

Our cookie statement sets out every category we use, and we share the details for respondent pages on request. Cookie statement

6

Can people see and remove their data?

Yes. Find and delete a respondent's answers, with every deletion logged in the audit list. We answer requests within four weeks.

And a seventh: is my research data used to train AI?

No. Your content is never used to train AI models, and the survey product doesn't use AI at all. On a Campus or Enterprise licence we can switch AI off for your whole organisation, or connect your own AI supplier.

Sendsteps and Qualtrics at a glance

Feature Sendsteps Qualtrics DesignXM
Company based in The Netherlands (AWS in Frankfurt by default, Scaleway in the EU for qualifying licences) United States
Built for Education and research Enterprise experience management (customer, employee and market research)
ISO 27001 Certified (ISO 27001:2022) Certified
SURF DPIA (September 2026) Not assessed yet; privacy documentation on request 14 high risks, negative advice on the reviewed setup. Qualtrics disputes the assessment. Source
Logic, randomisation, quotas Yes Yes
Experimental groups Yes Yes
Choice experiments (conjoint) Yes Yes
SPSS export Yes Yes
Import Qualtrics surveys (QSF) Yes, with responses and contacts Not applicable

Last checked: November 2026. Qualtrics information from SURF and Qualtrics' public documentation.

Also in Sendsteps

  • Live polls, quizzes and interactive lessons in the same platform as your surveys
  • Run a survey before, during or after a lesson, and filter answers by moment
  • A Dutch team you can call, and privacy documentation on request for your privacy officer
  • Paper surveys you can download and scan back into Results

Everything a study needs, from design to dataset

Design

30+ question types, including matrix, constant sum, semantic differential, hot spot, heat map and map questions. Display logic, piping, loop and merge, custom validation.

Assign

Experimental groups by random, even or rule-based assignment. Randomise pages, questions and answers, with the order each person saw recorded.

Field

Quotas, panel parameters on the link, invites and reminders, personal links, multiple languages, paper surveys you can scan back in.

Follow up

Longitudinal studies: several waves, attrition per wave, and a comparison across waves.

Analyse

Coding and weighting, dashboards, crosstabs, open-text analysis and choice-experiment analysis.

Export and quality

SPSS (.sav), CSV with a codebook, Excel with a codebook sheet. Suspected bots flagged, minimum time per page, design review and a full audit list.

Switching

Switch at your own pace, with help at every step

Switching doesn't mean rebuilding. We start by looking at what you run today, and only move what makes sense, when it suits your research calendar.

  1. 1 Take stock Together we look at your surveys, export files, research data, user management and running studies.
  2. 2 Assess Per type of study, we show what imports automatically from your Qualtrics files and what needs conversion or support.
  3. 3 Set up Single sign-on, roles and admin rights, and training for researchers and administrators.
  4. 4 Move Import your Qualtrics surveys (QSF) with responses and contacts, and run your next wave in Sendsteps.
Book an exploratory call

Course evaluations and student feedback, in the same place

Not every survey is a study. Course evaluations, student-experience surveys and quick feedback run on the same platform, ready in minutes, with no account needed to answer.

Explore Survey →

Privacy and security you can check

ISO 27001:2022

An independent body audits our information security management system.

Hosted in the EU

Data is stored in the EU, encrypted at rest and in transit. The standard setup runs on AWS in Frankfurt, Germany. Qualifying licences can run the environment on Scaleway, also in the EU.

GDPR by design

Privacy statement and data processing agreement available for review.

Single sign-on

On a Campus or Enterprise licence, staff sign in with their institutional account and admins manage roles and access.

Accessible by design

Designed with WCAG 2.2 in mind. Respondents can switch on high contrast, larger text and reduced motion.

Support for your DPIA

We share the documentation your privacy officer needs and answer their questions directly.

Request privacy documentation →
Questions

Frequently asked questions

What is a good alternative to Qualtrics for universities?

Sendsteps is an EU-hosted survey and research platform built for education. It covers course evaluations as well as longitudinal studies with several waves, plus experimental groups, quotas and SPSS export, and it imports Qualtrics surveys.

Can I import my Qualtrics surveys?

Yes. Import a Qualtrics survey file (QSF), with responses and contacts as CSV if you have them.

Where is my data stored?

In the EU, encrypted at rest and in transit. The standard setup is AWS in Frankfurt, Germany. Qualifying licences can run the environment on Scaleway, also in the EU. Within 30 days after your contract ends, your content is deleted.

Is Sendsteps assessed by SURF?

Not yet. We provide a data processing agreement and the documentation your institution needs for its own assessment.

Does Sendsteps use survey data to train AI?

No. Your content is never used to train AI models, and the survey product doesn't use AI at all. On a Campus or Enterprise licence we can switch AI off for your whole organisation.

Does Sendsteps support single sign-on?

Yes, on a Campus or Enterprise licence. Staff sign in with their institutional account.

Can I keep using Qualtrics while we test Sendsteps?

Yes. You can start with a pilot in one faculty or research group.

Who should be involved in exploring a switch?

Usually research support or the university library, a few researchers, functional administrators, and colleagues from IT and privacy. We bring our product team, so the conversation can go into depth.

How do I get access to the research features?

Research Survey is available on request. Book a call and we'll set it up for your institution.

Run your next study in Europe.

Map out what you run today and what a switch would involve, with no commitment. Or request privacy documentation for your privacy officer.

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