As a matter of fact, “A New Generation Elderly [Care]” is Holland’s largest conference for elderly and professionals from the elderly care. This event attracts more than 1000 attendees, hosts 80 speakers and covers different subjects during several plenary- and sub sessions. By kicking off with these intriguing questions, the audience was immediately hooked onto the conference subject.
One of the goals of the organizers was to come up with an interactive event program. Not for the sake of it, but to zoom in on attendees their experiences and knowledge. As such, speakers were able to relate to what the audience indicated to be important. Next to that they could as well relate to the audience their knowledge level. Now, with 1000 attendees it isn’t easy to let everyone speak up. However, with the above questions [and few more], the event could kick off with drawing a clear audience profile.
So how to come up with profiling questions for your next audience? It’s simple. Decide what you would like to know from your crowd. In such a way that the results on the presentation screens are relevant for the attendees, for your speakers and for the organization;
For the audience it is nice to know with whom you are surrounded with for the rest of the event day – to know what to discuss over lunch, or what better not to touch upon. Just as the disclosed results are interesting for the crowd, it also helps your speakers. They now know how fast they can explain something and what to skip in their storyline. Finally, the organization can grab a conference as a chance for a market research; which information will help us further in our product development or the setup of our services? Now is the chance to get a better understanding!
Use your kick off cleverly, and start from the very first minute to involve your audience. Formulate interesting questions, use them at the kick off or spread them throughout the day and get the vibe going. Time well spent, and which pays off throughout the rest of your conference program! So, what would you like to know from your audience?