Collecting valuable data from a group

Data collection

Do you really know your audience? What do they think about subjects in your presentation? Is there a difference in opinion between men and women? And how about the different points of view of young professionals versus senior employees? With Sendsteps, you can easily obtain insights into this, on an individual and on a group level!

The power of anonymity

By default, Sendsteps is a fully anonymous tool. This ensures more open and honest responses from your audience, responses on which you can build as a professional and as an organization. But even though this type of interaction is very powerful most of the time, it doesn’t always suit your needs in every session you do. Like they say: ‘measure what you treasure’. Making smart use of (big) data is the future of all businesses. But how do you collect that data?

Identify your audience

Within the Sendsteps Dashboard, every presenter can switch the Audience Identification on and off (by default, it’s switched off). When a presenter chooses to switch this on, ‘log in questions’ need to be formed which the audience needs to fill out before they can participate in a session. These ‘log in questions’ will appear on the response website after logging in. The audience can be asked for their name and age, but also for their job title and sex, for example.

Collecting and exporting data

During and after the (non-anonymous) session, the presenter can get a comprehensive insight in the results of the participants via the dashboard. The results are split out per participant and can be easily grouped, so that different subgroups can be compared in the blink of an eye. With one push on the button, a cross graph can be formed, which can be directly shared with the audience as well. After the session, you can retrieve all data from the dashboard results and export it to Excel for some next level analyzes!

Robert Daverschot

Robert is a professional moderator, presenter and speaker coach. Robert has years of experience at home and abroad and works for a broad range of industries. He has interviewed ministers, captains of industry and even His Holiness the Dalai Lama. In his dealings with the audience, he always uses Sendsteps. With it, an audience is able to voice their opinions, whereby attendees can cast votes or send in comments to speakers and panels on stage. As such, events turn into lively dialogues with everyone being able to speak up!