Case 09

From A to Z.
The audience is thinking throughout:
during, before, and after.

Case 09: For involvement and inspiration

Is it possible to involve your audience before they come to your meeting? And what about the day after your meeting? Will everyone simply go back to their day to day routine? During the meeting there are several opportunities to connect with your audience. However, by asking your audience to think about a topic prior to, and after the meeting, they become more engaged with the message you are trying to get across.

Achmea’s Top 300 are involved
before, during and after the meeting.

The meeting “Achmea 2020 – Accelerating and Refresh” was about the future of the insurance company. Two days prior to the meeting the audience was asked a question by SMS. Then, during the meeting, questions were asked again. Some of the answers to the questions were summarized in a word cloud – a dynamic image in which the most common responses are displayed largest and boldest.

As such the audience could visualize what topics were discussed most. The morning after the meeting, the audience was asked one last question: “What am I going to do differently as a result of yesterday?”. The reactions to this question were used as input for a follow-up meeting.

“How do you see Achmea in 2020?”

— the question that was asked, prior to this meeting.


There was a high response rate and the responses were useful and substantial. The answers to the question that was posed before the meeting were used by the speakers to prepare their discussion. It was a great way to kick off their meeting with the content and get everyone involved. The audience shared that they felt involved during the entire process.

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