Case 04

Many hands make light work.
Let the audience work together on a solution.

Case 04: For involvement and inspiration

How do you create ownership over an issue? And how do you make one person’s issue relevant to the whole group? By presenting the issue to the audience they can discuss it as a group first to gain a better understanding of the matter. The comments that are sent in, give a broad  insight. Discussing the input during a plenary discussion allows you to get the issue solved  together!


AHOLD HR managers
determine the agenda.

Supermarket chain AHOLD invited its European HR Managers to an annual meeting. During this meeting the success and challenges of the previous year were discussed, as well as what to focus on in the new year. The morning program was planned, but the organization had deliberately left the afternoon session open. During sub sessions in the morning, the discussion groups were each given three questions to discuss. The leader summarized each answer in a brief text message and sent it to the organization. Based on those messages, the agenda for the afternoon was created. This was done by a separate team, supported by Sendsteps. One of the questions was:

“What support do I need from the HR Management Team?””


By using the input of the morning session during the plenary afternoon session, the theme could be tackled from different angles. “By discussing the themes in smaller groups, I noticed that it was much easier for me to listen and respond with more detail and nuance during the follow-up session”, said one of the managers. The audience said that everything discussed that day was actually used to find solutions.

More Cases


10 Want to play a game?

AFAS Tennis Classics | Learning and Inspiration
Read More


09 From A to Z

Achmea | Involvement and Inspiration
Read More


08 Show all you’ve got

Libra | Change and Inspiration
Read More


07 Any other business?

FRESH | Learning and Involvement
Read More


06 Follow suit

Conjugo Events | Learning and Development
Read More


05 Opening communications within departments

ABN AMRO | Involvement and Change
Read More


01 Hanging on your every word

KLM | Learning and Involvement
Read More


02 Go ahead and ask | Learning and Inspiration
Read More


03 Mirror, mirror on the wall

NBA | Learning and Change
Read More

Like to know how you can use Sendsteps at your
event? Get in contact with our team.

Join active presentation: